Amazon’s Requirements For 360-degree Product Photography – Definitive Guide

A Definitive Guide To Amazon 360 Product Photography Requirements

Online shopping has become enormously popular, and the eCommerce industry is improving. The online sellers show some genuine product photos and write a product description, but with technological improvement, we expect a change in this system. We expect more than a still picture. You see the product, touch it, and feel the quality before buying it. To this end, Amazon is now permitting 360-degree photography. 

So here we are going to discuss Amazon 360 product photography requirements. That will boost your sales as well as the revenue.

The Motto of 360-degree Photo

It’s energizing on the grounds that 360 pictures give clients a significantly more nuanced check out of the items they are checking, permitting them to collaborate with the thing in a more significant manner for all intents and purposes.

You may think that this kind of photography is an entirely new innovation. But no, this is not it. We would like to inform you that the first push for 360-degree photography began once again ten years prior, and keeping in mind that it’s forever been viewed as a novel and valuable apparatus in online business, it’s not really a disclosure to the product page. This is an illustration of the way the innovation looks and functions on an Amazon item page.

Output From 360 Photos

A few studies have shown that this kind of intuitive visual energizes the growth of an internet business site, and profits decrease. One of the most recent, referred to by the master site Market Expert 24, uncovers that purchasers seeing 360 pictures are 14% more likely to make a purchase than those who review actual pictures of items. These 360° visuals are especially well known with regard to toys, gadgets, devices, design, and decoration items. 360-degree photos are available to view on PCs and cell phones. 

Requirements For 360-degree Product Photography

  • TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif), and PNG (.png) files are supported.
  • Image pixel dimensions of at least 1000 or larger in either height or width are preferred.
  • sRGB or CMYK color mode.
  • File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (example: B000123456.jpg or 0237425673485.tif).

How To Do Amazon 360 Product Photography

As these kinds of photographs are newly added to Amazon product photos, you may be confused about how to take a perfect capture. Let’s see how we can take good 360 photos for Amazon.

What Equipment Will You Need?

  1. A camera
  2. A tripod
  3. Lighting Setup
  4. A white background or white paper
  5. A 360-degree turntable tool
  6. A remote for your camera

Setting Up Your Studio For a 360-degree Photo

You don’t need a lot of space or a lot of money to manage a proper studio setup.A simple small room, proper lighting, and the required equipment are enough.

Let’s see how to set up the studio for clicking 360-degree photos.

  1. Set up your background or use white paper.

Amazon requires a pure white background for all of its photos. So, a white background is essential. If you already have a white background, that would be great, but if not, we will suggest taking a proper white background paper and preparing the background. 

  1. Get to know the camera settings:

Knowing what your camera settings and light setup will be is important. Because the final output will mostly depend on the camera setting. 

Here’s an ideal setting idea:

  • Aperture: F8.0
  • ISO: 100
  • White Balance: “Tungsten” (about 3200K)
  • Lens focal length: 50mm.
  • Product Platform 36-inch height
  • 51-inch camera height
  • 40-inch distance between the camera and the center of the turntable
  • Product’s Distance from the Left Light: 48 to 50 inches
  • Product’s Distance from the Right Light: 48 to 50 inches
  • Product’s Distance from Background Light: 24 inches
  • The power setting for the left light is 200 watts at full power.
  • The power setting of the right light is 200 watts. full power
  • The power setting of the background light is 150 watts. full power

Some Special Tips For Setting Up Your Studio

  • If your camera has “image stabilization,” then turn it off. Keeping it on is not a great idea. It will cause some issues. In the first place, it can cause your product to seem to float around the frame. Also, it can make your pictures look a bit blurry if you’re shooting them with persistent light. 
  • If you are used to using Auto White Balance, then turn that off too. Auto white balance is not a required option for 360-degree photos. Fix a white balance setting that will not make your pictures too yellow or too blue. 
  • The main function of your camera’s ISO is that the higher your ISO is, the more it will be able to absorb light. A low ISO setting is able to capture low light. The appropriate setting for ISO is 100. Set it at 100.
  • No auto mode. You have to fix your camera settings manually to clock a 360-degree photo. So, yes, if you love to use auto mode on your camera, we have to disappoint you. Set the manual mode. It’s the best way to keep the brightness completely steady for every single angle of your 360-degree view.
  • Now it’s time to set your camera correctly. Maintain a perfect manual setting. If you are using manual light continuously, then turn on all the lights to get a better brightness for your photographs. Move the lights if you feel the brightness is not sufficient. You can use our suggested ratio and get yourself ready to take a picture.


Now that you know the requirements of Amazon for 360-degree photos and also we have given your ideas about how you can set up the studio, you can finally think of taking pictures now. Just a few things to mention: clean your products. Determine how many photographs you will require. Don’t shoot the starting frame twice, and the first frame should be a forward-facing click. Clockwise, rotate the turns tool, and lastly, shoot pictures in JPG. 

We hope all of the information mentioned in this article will be helpful for you and that it will enable you to get some great 360-degree photos.

Thomas N. Owen

Thomas N. Owen

Thomas is a Graphic Designer for last 12 years & a Part-Time Writer. His specialties include EBC/A+ Content Design, Product Photography Optimization, Product Photography Infographics, and more for Amazon. When he's not hard at work, he tries to help people do better in Amazon listing by writing useful blogs.

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